Optimizing Facebook Campaigns with R

Facebook made its Marketing and Ads API generally available in 2015, empowering developers to manage and potentially optimize marketing actions in a programmatic and automated way. CARD.com released an open-source R package to interact with this API and facilitate rapid development around data-driven ad management.

This talk will feature hands-on examples and a complete case study, including:
-Authenticating with the Facebook API.
-Creating and defining a new custom audience and target specs.
-Starting a new campaign, ad set, and ad group with multiple creatives for A/B testing.
-Analyzing the results of an ad.

Slides ➟ bit.ly/1LenD2L
Domino app ➟ app.dominodatalab.com/daroczi…
GH repo ➟ github.com/cardcorp/fbRads

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Kalyan Banga178 Posts

I am Kalyan Banga, a Post Graduate in Business Analytics from Indian Institute of Management (IIM) Calcutta, a premier management institute, ranked best B-School in Asia in FT Masters management global rankings. I have spent 6 years in field of Analytics.

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