Blogs

Adobe Analytics, Fusion Analytics World

Facebook Instant Articles and Adobe Analytics

When Facebook and Google announced their intentions to create faster mobile experiences, we at Adobe applauded the move. When our publisher customers heard about Facebook’s plans many of them opted…

 
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Customer Experience, Fusion Analytics World

Importance of Customer Experience in Marketing

These days, customer experience, data and brand strategy are gaining a lot of importance in marketing. Both the customer experience and data analysis play a bigger role and marketers are…

 
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Advertising Analytics

Combine People, Process, and Technology for Advanced Advertising and Analytics

In many organizations, advertisers are caught up in the time-consuming chore of campaign management and rarely move beyond basic reporting. However, the most successful advertisers are learning to automate their…

 
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How to Develop a Seamless Analytics-Maturity Plan

Tired of meaningless data that can’t be leveraged? Tired of not knowing your audience base? What if you could find your customers before they find you and target them with…

 
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Finding Lost Information in Big Data

Big Data is only as valuable as the information it contains; information removes uncertainty from whatever answers your data provides — whether it’s about business, weather, sports, or quantum physics….

 
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Why-Audience-Data-Should-be-at-the-Center-of-Customer-Experience

Why Audience Data Should Be at the Center of Customer Experience

We all interact with a slew of ads each and every day. In some cases, when they offer you something that is not of interest to you, you probably simply…

 
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Unexpected-Ways-to-Connect-Your-Customers-Mobile

Three Reasons to Dig Deep Into Mobile Analytics for Data-Driven Marketing

When we look at data-driven marketing for mobile deployment, one thing is clear: mobile apps built on data are now key points in the customer journey. Mobile devices have become…

 
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Predictive-Analytics

Less Mad Men, More Mad Skills: Making Predictive Analytics Work for You

“In my heart, I know we cannot be defeated, because there is an answer that will open the door. There is a way around this system. This is a test…

 
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Big data analytics

5 Steps to Analyst Success

All around us, we are surrounded by information and data. In fact, there is so much information bombarding us each day that there is even information about recovering from information…

 
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Big data analytics

How to Gain, Keep, and Evangelize Through Understanding the Whole Customer View

Gone are the days when the goal of a marketing campaign was to increase page views and email opens. In today’s world, where the majority of customers are using smartphones…

 
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