Big Data Salaries, Fusion Analytics World

10 Big Data Jobs for Good Salary Spikes in 2017

It has become important to pay note to Big Data as it is no longer a mere buzzword. As per Forbes, it is poised to becoming a movement. Big Data…

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Revolutionizing Manufacturing With Predictive Maintenance Analytics

Industrial machines generate billions of data points every year. Somewhere, hidden in all that noise are the critical signals that pinpoint the possibility of partial or complete machine failure. Identifying…

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Adobe Analytics, Fusion Analytics World

Facebook Instant Articles and Adobe Analytics

When Facebook and Google announced their intentions to create faster mobile experiences, we at Adobe applauded the move. When our publisher customers heard about Facebook’s plans many of them opted…

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Customer Experience, Fusion Analytics World

Importance of Customer Experience in Marketing

These days, customer experience, data and brand strategy are gaining a lot of importance in marketing. Both the customer experience and data analysis play a bigger role and marketers are…

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Advertising Analytics

Combine People, Process, and Technology for Advanced Advertising and Analytics

In many organizations, advertisers are caught up in the time-consuming chore of campaign management and rarely move beyond basic reporting. However, the most successful advertisers are learning to automate their…

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How to Develop a Seamless Analytics-Maturity Plan

Tired of meaningless data that can’t be leveraged? Tired of not knowing your audience base? What if you could find your customers before they find you and target them with…

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Finding Lost Information in Big Data

Big Data is only as valuable as the information it contains; information removes uncertainty from whatever answers your data provides — whether it’s about business, weather, sports, or quantum physics….

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Why Audience Data Should Be at the Center of Customer Experience

We all interact with a slew of ads each and every day. In some cases, when they offer you something that is not of interest to you, you probably simply…

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Three Reasons to Dig Deep Into Mobile Analytics for Data-Driven Marketing

When we look at data-driven marketing for mobile deployment, one thing is clear: mobile apps built on data are now key points in the customer journey. Mobile devices have become…

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Less Mad Men, More Mad Skills: Making Predictive Analytics Work for You

“In my heart, I know we cannot be defeated, because there is an answer that will open the door. There is a way around this system. This is a test…

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