Data Science for Beginners 3: Ask a question you can answer with data

Network Data Analysis

Welcome to the third video in the series “Data Science for Beginners”.

In this one, you’ll get some tips for formulating a question you can answer with data.

You might get more out of this video, if you first watch the two earlier videos in this series: “The 5 questions data science can answer” and “Is your data is ready for data science?”

Ask a sharp question

We’ve talked about how data science is the process of using names (also called categories or labels) and numbers to predict an answer to a question. But it can’t be just any question; it has to be a sharp question.

A vague question doesn’t have to be answered with a name or a number. A sharp question must.

Imagine you found a magic lamp with a genie who will truthfully answer any question you ask. But it’s a mischievous genie, and he’ll try to make his answer as vague and confusing as he can get away with. You want to pin him down with a question so airtight that he can’t help but tell you what you want to know.

If you were to ask a vague question, like “What’s going to happen with my stock?”, the genie might answer, “The price will change”. That’s a truthful answer, but it’s not very helpful.

But if you were to ask a sharp question, like “What will my stock’s sale price be next week?”, the genie can’t help but give you a specific answer and predict a sale price.

Examples of your answer: Target data

Once you formulate your question, check to see whether you have examples of the answer in your data.

If our question is “What will my stock’s sale price be next week?” then we have to make sure our data includes the stock price history.

If our question is “Which car in my fleet is going to fail first?” then we have to make sure our data includes information about previous failures.

Target data - examples of your answer. Formulate a data science question.

These examples of answers are called a target. A target is what we are trying to predict about future data points, whether it’s a category or a number.

If you don’t have any target data, you’ll need to get some. You won’t be able to answer your question without it.

Reformulate your question

Sometimes you can reword your question to get a more useful answer.

The question “Is this data point A or B?” predicts the category (or name or label) of something. To answer it, we use a classification algorithm.

The question “How much?” or “How many?” predicts an amount. To answer it we use aregression algorithm.

To see how we can transform these, let’s look at the question, “Which news story is the most interesting to this reader?” It asks for a prediction of a single choice from many possibilities—in other words “Is this A or B or C or D?””— and would use a classification algorithm.

But, this question may be easier to answer if you reword it as “How interesting is each story on this list to this reader?” Now you can give each article a numerical score, and then it’s easy to identify the highest-scoring article. This is a rephrasing of the classification question into a regression question or How much?

Reformulate your question. Classification question vs. regression question.

How you ask a question is a clue to which algorithm can give you an answer.

You’ll find that certain families of algorithms—like the ones in our news story example—are closely related. You can reformulate your question to use the algorithm that gives you the most useful answer.

But, most important, ask that sharp question—the question that you can answer with data. And be sure you have the right data to answer it.

This post taken from http://microsoft.com

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Kalyan Banga203 Posts

I am Kalyan Banga, a Post Graduate in Business Analytics from Indian Institute of Management (IIM) Calcutta, a premier management institute, ranked best B-School in Asia in FT Masters management global rankings. I have spent 6 years in field of Analytics.

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