Maru/Blue Launches its Exclusive Qualitative Community
Maru/Blue, a premium quality data services firm, today announces the launch of its exclusive new Qualitative Community. Members of this community have been invited to join after they have been determined to be very articulate, engaged, and actively interested in participating in qualitative research exercises.
Because members have been pre-screened, they are immediately accessible for in-depth discussions. The community enables companies to seamlessly incorporate the voice of the customer in ongoing conversations and explorations.
The members of this exclusive Qualitative Community have proven themselves to be responsive and reliable respondents, who are ready to offer their opinions, ideas and reactions.
“We’re excited to announce this new community because it meets an urgent need for agencies, brands, and market research companies to have immediate access to articulate respondents who enjoy engaging in qualitative discussions,” said Maru/Blue Managing Director Rob Berger.
“I’ve been very impressed with the quality of responses and openness of the Qualitative Community members’ feedback,” said Maru Group CEO Ged Parton. “They represent a tremendous opportunity for all researchers to get access to very articulate and involved people.”
Access to the Maru/Blue’s Qualitative Community is available now in the U.S. and Canada.
Kalyan Banga224 Posts
I am Kalyan Banga, a Post Graduate in Business Analytics from Indian Institute of Management (IIM) Calcutta, a premier management institute, ranked best B-School in Asia in FT Masters management global rankings. I have spent 14 years in field of Research & Analytics.