Customer Experience, Fusion Analytics World

Importance of Customer Experience in Marketing

These days, customer experience, data and brand strategy are gaining a lot of importance in marketing. Both the customer experience and data analysis play a bigger role and marketers are…

 
Read More
Call center analytics

Organizations shifting analytics ‘focus’ away from customer experience towards operations

Global report reveals 70 per cent now prioritize back office analytics initiatives over front office, but only 29 per cent are reporting success A new report from Capgemini Consulting’s Digital…

 
Read More
Why-Audience-Data-Should-be-at-the-Center-of-Customer-Experience

Why Audience Data Should Be at the Center of Customer Experience

We all interact with a slew of ads each and every day. In some cases, when they offer you something that is not of interest to you, you probably simply…

 
Read More

Page 1 of 1