When we look at data-driven marketing for mobile deployment, one thing is clear: mobile apps built on data are now key points in the customer journey. Mobile devices have become…
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“In my heart, I know we cannot be defeated, because there is an answer that will open the door. There is a way around this system. This is a test…
All around us, we are surrounded by information and data. In fact, there is so much information bombarding us each day that there is even information about recovering from information…
Gone are the days when the goal of a marketing campaign was to increase page views and email opens. In today’s world, where the majority of customers are using smartphones…
What if you had a crystal ball that would predict customer behavior with uncanny accuracy and gave you the power to create the roadmap necessary to change the future of…
Traditional analytics are antiquated, time-consuming, and ineffective — and, if you’re still using them, it’s time to stop! Even the simplest tools of predictive analytics can be used to win…
If you walk into any conference room in the world, it is likely you will hear people talking about “opening the kimono” in a “play for transparency” so they can…
Business Intelligence (BI) and analytics have, perhaps rightfully, been slower to take off in the cloud than other software categories. Customer Relationship Manager (CRM) was an early mover, driven by…
Many analytics projects flat out fail, others go over budget, over schedule and end up not delivering the promised business results. There are many reasons for these failures. Gartner listed…
Like a thriving nightclub, a refined wine bar, a smoke filled scotch den, or a corner of a quiet restaurant, everyone has his or her own definition of sexy and…