insurance analytics

Customer retention and growth with predictive analytics for insurance

Are you looking for a way to grow your business? By proactively managing customer relationships through predictive analytics, insurance companies can retain customers and increase revenues through cross-sell and up-sell…

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Why Audience Data Should Be at the Center of Customer Experience

We all interact with a slew of ads each and every day. In some cases, when they offer you something that is not of interest to you, you probably simply…

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Big data analytics

How to Gain, Keep, and Evangelize Through Understanding the Whole Customer View

Gone are the days when the goal of a marketing campaign was to increase page views and email opens. In today’s world, where the majority of customers are using smartphones…

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