Analyst Campaign Execution – GAI Team (APAC) 335 views0 applications



  • Primary Location: India,Tamil Nadu,Chennai
  • Education: Master’s Degree
  • Job Function: Decision Management
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: Yes, 10 % of the Time


About Global Analytics & Insights

The Citi Global Analytics & Insights is a global community that objectively connects and analyzes information, to create actionable intelligence for our business leaders. It identifies fact based opportunities for revenue growth in partnership with the businesses. The function balances customer needs, business strategy, and profit objectives using best-in-class and relevant analytic methodologies. To accomplish this, the group focuses on linkages of information, tools and analytics.

Role Outline/Job Summary

The role of Analyst/ Senior Analyst – Strategic Information Solutions group is based at GAI COE’ Bangalore Center and reports to the Manager / AVP

Job Description

  • Position Title: Principal Analyst – Database Marketing
  • Grade/Level: C09/C10
  • Business Group: CSIL-GAI
  • Function Group: GAI
  • Department: GAI
  • Location: Bangalore

Role and Responsibilities:

Business / Department Objectives:

The role of Senior Analyst – Strategic Information Solutions group is based at COE Bangalore Center and reports to the Manager/AVP. The Analyst / Senior Analyst will be part of one of the business teams COE partners with (NA Cards, NA Retail Bank, EMEA Cards, APAC Cards, APAC Retail Bank, Banamex, and Growth Venture etc.).

The key requirement for the Principal Analyst role is the ability to understand the business, develop data-driven solutions to address business problems and independently manage end-to-end project communication with business partners. The individual will possess the ability to work in teams and display a proactive learning attitude.

We are looking for Self-motivated individuals who are comfortable working in teams with high growth potential and involved in transitioning the highly complex and critical projects. A flexible, positive and mature mindset to deal with ambiguities of complex business problems is a must.

Core Responsibilities:

  • Data Extraction and Data Manipulation: Take ownership in extracting data from various data sources. This would require an understanding of the project objectives and data requirements, working with the huge databases to meet the data needs for the project.
  • Campaign List / fulfillment / Rewards tracking and Execution: Understand the campaign objective, requirement gathering on the data needs / system needs etc .Code, Test and Execute the campaign requests as required using SAS. Work closely with the business Partners and ensure timely delivery of rewards files for posting and engage in list management activities (targeting, list pulling, channel file creation) across business units Standardization and Efficiency- achieved by having a standardized data flow, common definitions across campaigns etc. This role would  also require post – campaign tracking , data management activities as required.
  • Presentation of results: The individual would be expected to independently design presentations to summarize the result of analysis
  • Business Knowledge: Develop an understanding of the domain/function. The individual is expected to develop domain expertise in his/her work area
  • Teamwork: Develop cross-site relationships to enhance leverage of ideas. Set and manage partner expectations. Coach and mentor junior analysts by sharing Business, Functional and Technical expertise
  • Communication and Relationship: Independently manage end-to-end project/partner communication across the various levels in the organization. It is extremely critical to develop and maintain smooth relationship with partners across business units

Day-to-Day Responsibilities:

  • Design and development – end-to-end set-up of the campaign file (targeting / fulfillment / MIS) delivery process (request, initiatives, validation and posting files), understand data requirements (Code, Test and Execute) and assist with simple campaign MIS and analytics requirements (this is not a modeling / complex analytics role)
  • Work closely with partners across business units to understand project requirements, timely delivery and partner communication with 100 % accuracy and solving business problems
  • Auditing and quality checks are extremely critical for this role
  • Timely partner communication and  attending business calls
  • Data driven solutions and working on critical initiatives, identify opportunities to drive data analytics solutions

Financial/ Budgetary: No

Individual Contributor (IC)/Managerial: IC

Key Deliverables:

  • Design and development of Campaign data files – regular and adhoc. Work closely to create all targeting / channel /fulfillment files  as required
  • On-time delivery and quick TAT, multitask  and manage multiple projects independently
  • Planning and Prioritization, Partner communication. Handle new transitions  within tight timelines
  • Automation of BAU, develop self-service solutions and deliver business value
  • Ideas and Suggestions for continuous improvement , Contribution to organizational initiatives
  • Communication: effectively communicate strategic considerations with team, partners and senior management
  • Share best practices across SIS  groups and implement best practices, drive data  and analytics solutions
  • Interact  and present results to Senior management

Percentage of Travel: 10% of travel depends on the needs of the business

Relocation: Yes



Education (Required):

  • Master degree in Information Technology / Information Systems /
  • Computer Applications / Engineering from a premier institute
  • BTech/B.E/MCA in Information Technology / Information Systems /
  • Computer Applications with additional 2 years of experience

Experience (Required):

  • Established competency in one or more of the following:
  • 2-5 years of relevant work experience in campaign execution / database marketing  within Banking / Financial Services / Analytics Industry
  • SAS Campaign Studio (SAS Customer Intelligence / SAS CI)
  • Data manipulation, extraction of data from huge / complex databases using SAS / SQL is required (SAS hands-on experience is a must)
  • Experience in customer targeting process, list management activities is a must (data driven)
  • Experience in Campaign MIS and reporting is preferable
  • Strong analytical aptitude and logical reasoning ability
  • Strong presentation and communication skills
  • Strong process/project management skills
  • Hands-on knowledge – SAS (Base and Advanced), MS SQL Server, UNIX, (SAS hands-on experience is a must)
  • Excel, report automation skills
  • Good communication skills is mandatory

Experience (Preferred):

  • Financial domain (Cards/ Retail Bank/ Mortgage) background preferred
  • Experience working with off-shore industry preferred
  • Any campaign tools
  • SAS CI hands-on experience would be advantage


Career Progression:

  • New Transitions
  • Develop business skills, domain expertise
  • SME in the SIS group
  • Leverage and contribute to other areas as an SME
  • Develop to lead similar engagements
  • Lead initiatives etc.

Apply here:

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