About this course

In this UX course, learners will be introduced to techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies. We will discuss how these techniques work, when they can be applied, and what can be learned by using them.

What you’ll learn

Learn how web analytics works and how to analyze analytics data
Understand how to develop A-B tests, before/after, and multivariate experiments
Learn how to set up and analyze remote unmoderated testing studies
Analyze and report on large scale user experience studies